One of our priorities was TikTok. We started from scratch, providing an array of content on TikTok with the aid of creative young Jews from around the world. We knew that even though we had a limited amount of time – literally several seconds – to catch their attention, we needed to do our best to speak to the younger generation. I am pleased to report that in just a year since joining the platform, last month we had over a million video views on TikTok! 1,008,454 in May to be precise.
I am very proud of the Aish social media team led by the always inspirational Jamie Geller. They have created a social media movement toward Jewish wisdom. We are inspiring young Jews in ways never seen before. This takes constant focus and an eye for detail. Stay tuned as Aish will continue to grow in every venue possible to reach our Jewish brothers and sisters.
Despite our online successes we still remain committed to in-person programs to facilitate Judaic growth. To that end we set out to build a women’s institution of higher learning. The question was where best to house that program. As the number of applications poured in for our new program we realized that we needed a place for both dormitory space and classes. For the first time in well over a decade we needed to expand our physical footprint in Jerusalem. Yet, the Old City of Jerusalem is limited in space for such an expansion. Where could we set up our new Aish Women’s learning program?
After an exhaustive search by our new Executive Director for Women’s programming, Michal Dubov, we are excited to announce that we have signed a contract for the new Aish Seminary to be housed at the Koresh Hotel. The hotel is on a quiet street located a block away from Mamilla and close to the Old City. It’s right off of Jaffa street, but the entrance to the hotel is on Koresh street, which is much quieter and more peaceful. So Aish Gesher Women has the advantage of being centrally located, without all of the hustle and bustle right outside our door.
The hotel was completely renovated before Covid and was barely used since. The hotel is beautifully and tastefully decorated with a modern Israeli aesthetic and a nod to the historical significance of its location. As a bonus, here is a video of our Aish Yeshiva and Seminary Director, Rabbi Rosman, playing a baby grand piano in the lobby!
I can’t begin to describe the excitement within the halls of Aish. We are expanding constantly in Jerusalem and in the metaverse. It is so exciting to see AISHVision 2030 become a reality. This is just the beginning. We will be constantly growing to meet our goal of connecting 3 million Jews to Jewish wisdom. Join us as we change the face of the Jewish Nation.